5 Eco Friendly Promotional Items

May 3rd, 2012

Eco friendly items include such items as windup flashlights. These eco friendly promotional items do not use batteries that contain mercury and are made from recycled plastic. In addition they have a longer life than battery operated flashlights. When you need the promotional flashlight most, you do not have to worry about the light not working because it has a wind up feature and can be recharged in seconds. Environmentally friendly products are becoming the promotional items of choice.

There is a major emphasis to protect the earth, the environment and eco systems. Many corporations have looked for environmentally friendly promotional products to include shirts made from bamboo and recycled plastic, BPA free recycled plastic water bottles, pens made from recycled plastic and soy ink as well as organic cotton t-shirts. many of these items at this time may actually cost a little more, however, this is a small price to pay to protect the environment.
There are many product selections regarding eco friendly clothing. A company does not have to choose from a limited selection of recycled and organic material that apparel is made from.There are some very fashion forward shirts available today made from the environmentally friendly items.

Going green begins with a company commitment to promote their message through products that are and represent environmental stewardship. This stewardship is expected to grow as more companies look for promotional items that leave little or no footprint on the environment.

Reducing the amount of waste should be a natural reaction to waste management. Companies should look to team up with other companies that can recycle. These recycling events and promote themselves by having special days times and locations to drop off old electronic equipment, televisions, computer equipment, appliances, carpet, paper and even wire hangers.
Put together an earth-friendly promotional plan to promote recycling as this should gain much notoriety resulting in greater promotional advertising for the company, its products and services.

The Power of Promotional Products and Corporate Apparel

April 29th, 2012

Promotional products have assisted in promoting the business products and services of companies for over a century. Branding a company, its products, services and logo are found throughout the world in order to gain advertising awareness through the use of promotional items with high-perceived value.

Many businesses in the Atlanta area have used our personalized promotional products selection to advertise their company’s awareness. Trade Show promotional items can help to increase booth traffic and potential customers. These promotional products are high valued marketing tools with a very low cost-per-impression.

Our Atlanta Promotional Products firm will assist you in providing advertising and promotional marketing strategies using proven promotional products.

According to PPAI an industry trade association that catalogs studies of the uses of promotional products by businesses and industries. According to PPAI, over 10% of logo promotional products purchased are distributed for the purposes of employee retention and events, brand awareness, public relations and trade shows. This use of promo items adds up to over 40%.

PPAI also catalogs specific case studies of the uses and outcomes of promotional items. The Promo Shop, and Atlanta Promotional Products company, has also listed various promotional marketing strategies used by local companies such as sending out coasters to prospects inviting them to have coffee and discuss business. An Atlanta financial investing firm used candy mints and tagged them as “investmints” as a handout at a tradeshow.

Promotional products and corporate apparel should be integrated into a marketing campaign.

In a 2005 Study conducted by Georgia Southern University, the following research and results were documented:

An experimental study conducted by Georgia Southern University shows that recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products. The group receiving the promotional product was significantly more likely to recommend the business to others than the group that received nothing.

Another study conducted by Georgia Southern University in 2005, reported that:

71.6% of attendees who received a promotional product remembered the name of the company that gave them the product

76.3% of attendees had a favorable attitude toward the company that gave them the product

Promotional products and corporate logo apparel are among your best value to create long –term advertising impressions.

Protect your Lips with Promotional Lip Balm!

April 24th, 2012

Promotional lip balm aids in protecting your lips from the harmful UVA and UVB rays of the sun. Many people while sunning themselves at the beach forget all about lip protection. Besides being painful, blistered lips can damage or even scare the skin permanently.

Many businesses look to give back to the community and one way is to assist in first aid protection that includes personalized lip balm with an SPF factor of at least 15. Promo lip balm can be handed out in the winter as well as summer months. The Promo Shop offers promotional lip balm with a full color imprinting of your logo on our promotional flavored lip balm sticks and contain Vitamin E and aloe. Our promotional lip balm is FDA compliant. We offer various flavor options and each lip balm stick is safety sealed. Promo Lip balm is perfect for handing out during the winter months including stocking stuffers and for students going back to college, and should be included in first aid kits, cars, camping and boating trips.

The aloe in the lip balm assists in retaining moisture in the lips and the sun protection factor (SPF), actually. SPF rated lip balm actually absorbs or reflects the sun’s ultraviolet rays that ultimately reduce the direct sun exposure and should be applied 15- 30 minutes prior to going out into the sun for prolonged periods of time. Even though an SPF lip balm may state that it is waterproof, the FDA will be changing its ruling on claims of “waterproof” claims and will now be required to state that there is a water-resistance of up to 40-80 minutes. So when coming out of the water, reapply your sunscreen and lip balm.

The American Cancer Society recommends the use of SPF lip balm to aid is reducing the sun’s rays that produce basil cell carcinoma. Sunscreen should continually be applied during direct prolonged exposure to the sun.

So let The Promo Shop, Atlanta’s Promotional Products Source, personalize lip balm with your message.

The Promo Shop offers quality at affordable pricing for promotional lip balms. These sun protection items are a very affordable promotional item that is great to hand out at community events and stuffers at running races, grand openings. Lip balm makes a great trade show promo!

Advertise with Needed versus Desired Products

March 3rd, 2010

Consider being a potential hero by outfitting drivers with a valued yet very inexpensive promotional ice scrapers. These small and compact auto tools can be kept in a glove box or under a car seat or in the trunk. Drivers sometimes in desperation, will take out a credit card or drivers license from their wallet in order to scrape the windshield and other windows to remove the snow or ice. This impractical exercise usually results in a broken credit card or ruins the magnetic strip on the back of the card.

Hand held ice scrapers usually are made of plastic and have fluted ridges that assist in digging into the snow or ice and “lifting” it off the windshield or other windows. metal would usually scratch the glass, this is why plastic material is used. Many times a thank you would come from the users when needed knowing that they are equipt with the necessary tool.

People acquire items for 2 main reasons, a need or a desire. You need an ice scraper when you have to remove the snow or ice from the windshield in order to see. This type of advertising, which is to offer people a useful item that they may eventually need as opposed to a desired item that they may eventualy like to have, has huge value.

Some companies will offer promotional items that eventually create a set of tools such as promotion tire pressure gauges, promotional car booster cables and custom printed auto safety kits. These valuable and needed items are kept for years which allows the logo message to be seen and eventually talked about for a long time. Pouring water on the windshield may just create a new sheet of ice and make it more difficult to remove. Placing hot water on the windshield may actually crack the windshield because of the temperature difference between the outside temperature and the temperature of the hot water.
Sometimes all that is needed is a snow brush, so as a company that is looking to advertise, consider these cheap yet long lasting a valuable promotional ice scrapers and snow brushes.

Safety Programs Need to Include These Particular Safety Hats

March 2nd, 2010

Too many times people cut corners and that comes back to haunt them. The slogan: “Safety First” should be a lifestyle not just a slogan.
Many companies want to save money and cut corners, but this should not apply to safety.
Promotional safety caps are inexpensive and can save a life and create awareness. These safety hats need to include high visibility reflective strips to reflect light and create awareness. These safety hats are not the only item to consider when it come to safety apparel. A material to consider when choosing these hats is 100% fluorescent colored polyester.

Safety t-shirts, polo shirts, vests and jackets should also be considered with the reflective taping. Depending on the climate and job task, consider mesh vests with ultra-bright, highly visible that’s ANSI Class 2 and OSHA-compliant. The 2 main color options are generally Safety Orange/ Reflective and Safety Yellow/ Reflective.
There are available 13.5-ounce, 100% spun polyester fleece vests and jackets. For increased warmth, there is available Poly-filled body with heavyweight fleece lining.
Safety parkas that are down-filled are also available.
At the very least, a high reflective hat is the starting point toward safety apparel outfitting.

Advertising of companies and creating identification can be accomplished with custom printed or embroidered caps, hats and other safety apparel.
These reflective and high visibility properties help to distinguish the difference between objects and people as well as create greater visibility in daylight and allow people and objects to be seen in darkness.

Other safety items to consider are flashlights with bright colored cones, whistles and cell phones for emergency calling, are good additional safety options.
People benefiting from this type of clothing would be motorcyclists, hunters, fisherman, people working around machinery, traffic directors, police, security personnel, parking attendants, event directors, emergency responders, firefighters, paramedics and EMT’s, first aid staff, linesmen, waste removal collectors, ground air flight directors, and others.

The Best Tool for Long Term Cheap Advertising

March 1st, 2010

Too many times companies look for the cheapest way to advertise. They don’t tie in their corporate message with the advertising medium they choose. Sometimes a print ad or radio ad is used. This creates a very short term call-to-action. Once the paper or magazine has expired or the radio ad ends, the message is generally forgotten.
By placing a much needed or desired product in the hands of prospective customers is the best way to inspire a conversation and long term remembrance of a company. Offering a promotional product that few people generally acquire but that people wish they had when when they need it, is a valuable promotional item..

Promotional roadside emergency kits and promotional car booster cables help promote your company and can make getting back in the road faster. Custom printed auto safety kits fit at all budgets. You never know when a car glass break tool, or promotional and custom printed car booster cables will come in handy. These personalized emergency kits have your logo on them.

Another inexpensive  yet long term advertising item is an imprinted tire pressure gauges. Properly inflating your tires with promotional tire pressure gauges can safe wear on tires.
Many people unfortunately do not equip their cars with these basic auto tool kits.
When a company is looking for long term advertising, think of the number of years  these auto safety kits are kept. A company can tie in the safety awareness and preparedness aspect of these tool kits and their company.

A company looking to gain long term advertising of their products and services should figure the amount of times a visual impression is made of promotional roadside emergency tool kits over the years and figure the low cost-per-impression of these valuable auto tool kits.

Having a tool as simple as booster cables in ones car can mean the difference of being stranded for hours or getting back on the road quickly. The experience is sure to be be talked about for a long time to come including how they came to acquire the promotional booster cable set.

Look for promotional products distributors for these custom printed emergency tool kits and booster cables.

Achieve Low Cost Advertising with Promotional Car Sun Shades

February 24th, 2010

Custom auto sun shades placed in cars are mainly used for 2 reasons. The first reason that a person would use these car sunshades is to help reduce the heat in the vehicle. The second reason to use auto sun shades is to prevent people from seeing into the car or vehicle. This is especially useful when shopping and when times purchased are left in the car. The old saying out-of-sight, out-of-mind comes into play here.

Businesses like to offer car sunshades that are custom printed with their logo or message. Just think of the advertising value created from handing out a useful promotional car sun shade with a company’s logo message in exchange for the receiver to use and promote the message by placing the custom auto sun shade on the windshield of their car.

The types of companies that use car sun shades in their marketing and advertising planning are: car dealers, insurance companies, auto parts stores, companies whose parking areas are in high sunlight areas.

Non-profit groups and associations who look for unique fund-raising methods, also look to promote their association or event by selling custom printed promotional sunshades. A unique way to help offset the cost of the imprinting cost and purchase of the sunshades is to look for a sponsor. The sponsor’s logo can be added to the imprint onto the car sunshades in exchange for advertising dollars spent. This will reduce the cost to the fundraiser group thus increasing the expenses and increasing profits. These car sunshades will actually reduce the overall heat in the vehicle by a few degrees as well as reduce the heat of the seats and steering.

Another reason to consider vehicle sunshades is that they have a long advertising life and they are considered a valuable item by car owners. Seek out a promotional products distributor for the sunshade options available where a logo can be imprinted onto promotional auto sunshades.

How to get the Best Advertising Value from Promotional Keychains

February 20th, 2010

After developing an advertising budget and strategically choosing specific marketing events, you are now ready to look at promotional items of high perceived value and that are long lasting.

The companies that have the most obvious advertising benefit when using promotional keychains and custom printed key rings are realtors, closing attorneys and mortgage lenders when a new home is purchased. The logo printed keyrings are a small token of the companies appreciation for the business and will probably be remembered for years to come because the key chains are generally kept to organize and separate keys to identify them easier.

Key rings are easier to use when a longer lead is on the or when the ring itself that the key attaches to is longer thus making it easier for the keys to be shifted around for ease of use when placing them in to a keyhole.
There are many types of design of keychains. Some examples are round metal rings that allow the keys to slide on from one open end of the circular wrapped metal. Some have a hinged gate that allow easier acces to the keys. Still other keychains have a ball bearing release that allows the keys to be separated into 2 different holders.

Other businesses that benefit directly from these promotional items are automobile dealers of new and used cars. There are also electronic keychains that will allow remote acces to an area but may still have a ring for attaching other keys and/or identification and access cards.
Advertising companies have used keychains for promoting new movies or products.

Many different businesses sell these key holders from retail stores, car dealers, automotive supply shops, novelty and souvenir shops.
They can also be purchased in bulk and be custom printed with a company message or logo or contact information. They range in price from a few cents to a few dollars each. The purchase minimums vary from a few dozen to a minimum of as much as 500 depending on their cost.
Promotional leather key rings generally have a lower minimum quantity to have to purchase.

Some useful types include promotional bottle keyring openers. These are used by airline stewardesses and bar tenders when opening soda and flip top cans. Others have flashlights attached to them or compasses or thermometers.
They also help to create organization of keys and what locks they open and who belongs to each set.

5 Eco Friendly Promotional Items

February 15th, 2010

Eco friendly items include such items as windup flashlights. These eco friendly promotional items do not use batteries that contain mercury and some are made from recycled plastic. In addition they have a longer life than battery operated flashlights. When you need the promotional flashlight most, you do not have to worry about the light not working because it has a wind up feature and can be recharged in seconds. Environmentally friendly products are becoming the promotional items of choice.

There is a major emphasis to protect the earth, the environment and eco systems. Many corporations have looked for environmentally friendly promotional products to include shirts made from bamboo and recycled plastic, BPA free recycled plastic water bottles, or paper pens made from recycled paper or plastic and soy ink as well as organic cotton t-shirts. many of these items at this time may actually cost a little more, however, this is a small price to pay to protect the environment.
There are many product selections regarding eco friendly polos. A company does not have to choose from a limited selection of recycled and organic material that apparel is made from.There are some very fashion forward shirts available today made from the environmentally friendly items.

Going green begins with a company commitment to promote their message through products that are and represent environmental stewardship. This stewardship is expected to grow as more companies look for promotional items that leave little or no footprint on the environment.

Reducing the amount of waste should be a natural reaction to waste management. Companies should look to team up with other companies that can recycle. These recycling events and promote themselves by having special days times and locations to drop off old electronic equipment, televisions, computer equipment, appliances, carpet, paper and even wire hangers.
Put together an earth-friendly promotional plan to promote recycling as this should gain much notoriety resulting in greater promotional advertising for the company, its products and services.

3 Simple Solutions to Increase Employee Performance

January 4th, 2010

Want positive memorable performance from your employee staff? These 3 key recognition  offerings can greatly assist in motivating and incentivizing employees.

The first is the wellness program offering. Include a gym membership in order to encourage healthy behavior and encourage healthy lifestyles and work habits thus helping to increase happier and more motivated employees and reduce health care costs. Encourage team participation contests by departments like bowling groups or tennis teams or softball teams walking or running and use promotional walking pedometers. The winning team could be offered gym memberships.

The 2nd offering should implement changes from suggestions by employees. This “listening” approach lets the employees know that they are an important factor in the company’s overall business health. Employees are looking to make the common sense approach to streamlining procedures as well as easing work loads and redundancy. Great leaders listen to their employees and value their input. This includes respect like talking to employees on a social level where you show a genuine concern for their welfare. This encourages positive relationships.

The 3rd and probably most painful of the 3 forms of recognition is the management evaluation form. Let the employees evaluate the management team through an anonymous evaluation form. This form offers employees the power to anonymously evaluate management without recourse with the hope that it will be taken seriously and have positive actions result from the exercise. The entire management team must be on board to implement this program.

Keep recognition and awards programs simple and easy to understand. Recognizing the day-to-day constant performers should be a given. These work horses are the structure that keep companies and systems working on a constant basis.
And of course, the simple but noticeable recognition awards such as plaques and useful desk awards such as paperweight awards and trophies should be used to identify and milestone certain performance. Many employees have quit their jobs because they felt unappreciated. people are not machines, they have feelings and look to be appreciated and recognized.

Questions about promotional items, logo imprinting call 1-800-322-9882 or click here to contact us.
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